Sounders FC Hyper Rave
Since their MLS inception in 2009, Seattle Sounders FC have been known on-and-off the pitch for their “Rave Green” and “Sounder Blue” colorway. In 2014, the goal was to reinvent the club’s visual Identity in a dramatic new campaign that put the “RAVE” in “Rave Green.”
client: Seattle Sounders FC
media: TV, print, web
industry: professional sports
market: regional
media: TV, print, web
industry: professional sports
market: regional
lil bits
ft. Obafemi Martins
ft. Brad Evans
Out of Home
The concept of the RAVE campaign was to take the known and loved “Rave Green” from being simply a color and turn it into a verb; a call-to-action that helped illustrate how to act on gameday, in-stadium. Additionally, with several recent big name aquisitions (including star forwards Obafemi Martins and Clint Dempsey), prominently featuring them in the OOH extenstion of the campaign was important.
