Sounders FC Hyper Rave
Since their MLS inception in 2009, Seattle Sounders FC have been known on-and-off the pitch for their “Rave Green” and “Sounder Blue” colorway. In 2014, the goal was to reinvent the club’s visual Identity in a dramatic new campaign that put the “RAVE” in “Rave Green.”
client: Seattle Sounders FC
media: TV, print, web
industry: professional sports
market: regional
role(s): Sr. AD—art direction, design, diehard SFC fan, STH (SFCTID!)
media: TV, print, web
industry: professional sports
market: regional
role(s): Sr. AD—art direction, design, diehard SFC fan, STH (SFCTID!)
Lil Bits
ft. Obafemi Martins
ft. Brad Evans
Out of Home
The concept of the RAVE campaign was to take the known and loved “Rave Green” from being simply a color and turn it into a verb; a call-to-action that helped illustrate how to act on gameday, in-stadium. Additionally, with several recent big name aquisitions (including star forwards Obafemi Martins and Clint Dempsey), prominently featuring them in the OOH extenstion of the campaign was important.
