Dragon’s Milk: Raid the Dragon’s Hoard
New Holland Brewing’s amazing Dragon’s Milk Stout team came to us with a dream brief: “Appeal to their hardcore audience and give them an experience to remember. Make a lasting emotional brand impression that they will share with their friends.”
Strategy and research found Dragon’s Milk super fans overwhelmingly enjoyed things like retro gaming, fantasy content and tabletop RPGs. So we created a fully custom web game in which you played for the chance to win REAL IRL prizes.
Strategy and research found Dragon’s Milk super fans overwhelmingly enjoyed things like retro gaming, fantasy content and tabletop RPGs. So we created a fully custom web game in which you played for the chance to win REAL IRL prizes.
client: New Holland Brewing, Dragon’s Milk Stout
media: interactive web game, social
industry: beverage
market: national
role(s): ACD—art direction, game-design, game-dev (prototype), pixel art
media: interactive web game, social
industry: beverage
market: national
role(s): ACD—art direction, game-design, game-dev (prototype), pixel art
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Case Study