Experiential installations and activations for Lyft surrounding Bumbershoot music festival, called the CARnival.
client: Lyft
media: custom builds, print, etc.
role(s): art direction + design
industry: rideshare
market: local
The CARnival “Ring-n-Ride”
![](https://freight.cargo.site/t/original/i/24836be6acd976983d1376371083995b902f6f9e4850460d957bc5aac5d0e10e/ring-the-bell-1.png)
![](https://freight.cargo.site/t/original/i/23aa5b067024220defc8680b5faea17cee3c61b5377c7f112c94c492354ad34a/ring-the-bell-3.png)
![](https://freight.cargo.site/t/original/i/d31d943b7887267be6263160f3c9f89248e670e1f621ecaee3d43b4d28427758/ring-the-bell-2.png)
![](https://freight.cargo.site/t/original/i/61a4d958382cfd483e4abac88255616be6529ae5d5085d1766be817176bff51c/ring-the-bell-4.png)
The “Passenger Plonk-it!”
![](https://freight.cargo.site/t/original/i/8ba59b413c6dc762f6fcf51f5e0bc7457cc8ca1eae1c7c08384c4a4d8a4db3b9/_Plonk-it-4.png)
![](https://freight.cargo.site/t/original/i/801fb96ede42dc6e62229609eb67f445d202971a4d8a56ac078686416c106eb7/_Plonk-it-3.png)
![](https://freight.cargo.site/t/original/i/20596f3f446f328dbf3b7f5deee12542cb24551f301335d0faa1900c87025bc2/_Plonk-it-1.png)
![](https://freight.cargo.site/t/original/i/d2a3d96f4e89ca896b01de7f94e5ce6d7d82775b3d6a4d83f3defc2c0df449cf/_Plonk-it-2.png)
![](https://freight.cargo.site/t/original/i/22f485af88c64094674ae2b1c2408e8489c19da3b514218ffda243d46c11c558/_Plonk-it-5.png)
Lyft+Dick’s partnership activations
![](https://freight.cargo.site/t/original/i/20b112b4bbb4e4455e0b59fa670994d8225184e992bd44928dee7b383c580a3b/Lyft_Car-nival-Shirt-4.png)
![](https://freight.cargo.site/t/original/i/bc1f128a71125d77f2c177037f1219d8e49c6f81b20c777bc7efeb84951a585d/Lyft-Dicks_LCD-Screen-Mockup-1.png)
![](https://freight.cargo.site/t/original/i/b1bcc65aeab10166ebe8078d92d8b0d1b3badfc9c582fe4176af7d49957e65a2/Lyft_DICKS-Burger-Foil-Mock-2.png)
Music festival themed Lyft driver vehicle graphic magnets
![](https://freight.cargo.site/t/original/i/79cc512a4c7264283b2b6a30cbeb5893fac491260696df3896efe29e66830730/Car-Magnet-2.png)
![](https://freight.cargo.site/t/original/i/a1bf540ba9ab2fb311601453678b8c1d80ad8e0360e228da81fd50a8fec45a50/Car-Magnet-3.png)
![](https://freight.cargo.site/t/original/i/3986dab7c4a28a6f81f2cfd2b0aaa3b10b9a0b401b74e3353ad3ad48faa93192/Car-Magnet-1b.png)
![](https://freight.cargo.site/t/original/i/5e28f9a630ca7d511f725e3bd5167886bd87ef223fa393b72d2f830103da27b5/Car-Magnet-4.png)
![](https://freight.cargo.site/t/original/i/dd69f4b90e6371e1bdcee0f08784c6df5248ea122f957a0fb7dd551c0aae0792/Car-Magnet-5.png)
Music festival themed posters for area wild-postings
![](https://freight.cargo.site/t/original/i/3465193d457cd592d0e5c3981d5a37b687d75963c5d848de61d40b73e96e2531/LYFT_Gig-Poster-Wild-Posting_V4.gif)
![](https://freight.cargo.site/t/original/i/fdff5d99cefbc223c2c6039d9473383f00eaa517a4033f96a2bfd33855055669/LYFT_Gig-Poster-Wild-Posting_V3.gif)
![](https://freight.cargo.site/t/original/i/38df267596f923511546d68f576698c5aee7fa1cf03e9ae1acd1eff6ab19aacc/LYFT_Gig-Poster-Wild-Posting_V2.gif)
![](https://freight.cargo.site/t/original/i/43e076fadf178f303bae67199ad72148151db6d4abf519149d6a697b502745f7/LYFT_Gig-Poster-Wild-Posting_V1.gif)
![](https://freight.cargo.site/t/original/i/a71fba9d3341a498f239d4c6ffc5d49c688a3406a62ce29cb9cdc0cd562244f5/LYFT_Gig-Poster-Wild-Posting_V5.gif)
“fun extra”
![](https://freight.cargo.site/t/original/i/5788cdcf7578e12b0c5cff2a2f903911c3ab299b5c95e3a4c097d7d77e3a0429/LYFT-Van-Mockup_8.png)