Microsoft Imagine was in need of an update of their five year old “starman” symbol and wordmark to unify with the Microsoft rebrand in 2012. The new “starman” kept the expression and action which had equity with the existing audience, but incorporated the additional coding insight with the use of the brackets.

client: Microsoft
media: print + digital
role(s): art direction + design
industry: technology
market: global

primary wordmark

 identity extensions

process