Nike Lacrosse Attack Everything Campaign
Attack Everything as a concept was a challenge and call to action to Nike Lacrosse’s audience. Attack assumptions. Attack the status quo. Attack gender sterotypes. Attack the goal.
client: Nike
media: print, digital & social
role(s): art direction, design & copywriting
industry: sportswear
market: national
retail window display & posters
![](https://freight.cargo.site/t/original/i/ace9eae4156ea6ef8736d58e7c01284b6e11bbf9e75b77420def1874338539f5/NIKE-LAX_ATTK_Window-Retail-Mockup-1.png)
![](https://freight.cargo.site/t/original/i/487f9c2134951c8351eccd82f3dbcc6d01dd772b2d1289cabd54c030b6fe4afc/Nike-Attk_Posters_2.png)
![](https://freight.cargo.site/t/original/i/a71cd3e5ed70ba4067f4e86f06590355cde01cc8ecc412cdc98f77632d5a799c/Nike-Attk_Posters_3.png)
campaign lockup
![](https://freight.cargo.site/t/original/i/67fd6c904c4b6827706ce756ffb16a2f122fda0d760369f85d809478ef42e859/NIKE_Attk_Everything_Lockup.gif)
![](https://freight.cargo.site/t/original/i/04e5c8f7e70a9bbecb895c7b9167664f095c56c0768aa4854e0c2efa9e20ca6a/NIKE-LAX_ATTK_Lyle-Wings-Poster.png)
![](https://freight.cargo.site/t/original/i/08f8c73cf3d6cd68a186595b58bd4b7c7f424cce8541eab4eafb029b4ee92e18/NIKE-LAX_ATTK_Standard-Lyle-Poster-Mockup-2.png)