Sounders FC Sounders Mobile Campaign

In 2016, the Sounders moved away from paper tickets entirely, in favor of the convenience and sustainability of an all-digital mobile ticket system. That same year, they debuted their first ever mobile fan app. To support this, our “Sounders Mobile” campaign was designed to inform fans of the new mobile offerings, using the visual language of known cellular carriers.

client: Seattle Sounders FC
media: TV, print, OOH
role(s): art direction + design
industry: professional sports
market: regional

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