KP Thrive: The Evergreen State of Healthy
Battling for awareness and distinction in a saturated market, Kaiser Permanente needed something unique. To stand out in a sea of healthcare advertising sameness, we created “The Evergreen State of Healthy.” Through lovingly hand-crafted practical sets representing aspects of the beloved natural beauty of the PNW, we demonstrated KP’s local know-how and premium care right in locals’ backyards.
client: Kaiser Permanente
media: broadcast video, DTV, OLV, social
industry: healthcare
market: regional
role(s): ACD—art direction, design
media: broadcast video, DTV, OLV, social
industry: healthcare
market: regional
role(s): ACD—art direction, design
Orca Pod: 30
Clock Tower :15
Oyster :30
Hemlock :15