KP Thrive: The Evergreen State of Healthy
Battling for awareness and distinction in a saturated market, Kaiser Permanente needed something unique. To stand out in a sea of healthcare advertising sameness, we created “The Evergreen State of Healthy.” Through lovingly crafted practical sets representing aspects of the beloved natural beauty of the PNW, and with relatable metaphors, we demonstrated KP’s local know-how and premium care right in locals’ backyards.
client: Kaiser Permanente
media: broadcast video, DTV, OLV, social
industry: healthcare
market: regional
media: broadcast video, DTV, OLV, social
industry: healthcare
market: regional
Orca Pod: 30
Clock Tower :15
Oyster :30
Hemlock :15